ABOUT THE BENEFITS
OF XR TECHNOLOGIES
FOR BUSINESS
The TrendForce market research agency presented statistics on the augmented and virtual reality market: the industry shows steady growth.
of customers are more loyal to companies that use immersive technologies to promote their product.
40%
61%
of customers are willing to pay more for a product if they can 'try it on' using AR.
increase in assembly productivity for employees using AR.
25%
HOW DO IMMERSIVE TECHNOLOGIES AFFECT BUSINESS?
WHICH MARKET SEGMENTS NEED XR TECHNOLOGIES?
The greatest awareness of integrating XR technologies into technological and business processes has been shown by representatives of the metallurgy, mechanical engineering, and energy sectors. They use these technologies mainly for design and training tasks.
Major brands such as OZON, Tenth Street Hats, IKEA allow checking via AR whether large appliances will fit in an apartment, create virtual fitting rooms, and display virtual furniture in the apartment on a smartphone screen - this increased the conversion to purchase by 21%, website conversion by 33%, and engagement by 74%.
We are often approached with private projects from various fields. We strive to implement your boldest or even craziest ideas.
Новое представление продуктов вашим клиентам дает возможность "примерить" и протестировать вещь не покупая её. Появляется возможность выбрать домашние обои для оцифровки в собственной квартире или во дворе дома разместить детскую площадку в масштабе 1к1, на этапе строительства.
The ability to adjust the layout of an apartment and show it to future owners, as well as to arrange furniture and see the real interior, or to arrange a commercial space for business needs, as well as seeing what a new residential complex will look like in real scale.
Shooters, Quests, and even large multi-plot projects in virtual reality. Specifically, in this area, we collaborate with partners who specialize only in the gaming industry.
Virtual and augmented reality isolate a person from the outside world, allowing them to focus on training and practice and make mistakes as many times as needed. The technology allows inexperienced specialists to master practice in parallel with theory, which enhances the effectiveness of training and aids in the memorization process.
Представить свой продукт или услугу абсолютно по новому позволяет дополненная реальность, в этом секторе очень популярны развлекательные проекты которые повышают лояльность аудитории пользователей
Technology in education is becoming an ever larger niche in many countries. Many schools, colleges, and universities are gradually moving away from traditional teaching methods, preferring more advanced methods. Visualization of simple and complex algebraic surfaces - spheres, ellipsoids, cylinders, pyramids - or molecular structures in chemistry, helping us to better understand how they are formed.
Visualizing technical data using AR glasses greatly facilitates and makes the work of specialists at production facilities safer. Also, more rapid information processing is available to remote experts for monitoring work algorithms to prevent emergencies. Thus, staff work becomes more efficient, safer, and faster by at least 15%.
The ability to try on clothes online, to pick a personal style individually tailored to your parameters and size. Content display starts with smartphones and ends with a full-length interactive "mirror."
Using augmented reality, relevant services can see pipes behind walls in already built houses, or water supply for an entire district without the need to dig up the ground. Convenient? Now just imagine how much time and money such a solution saves.
Training is the area in which virtual reality can be most effectively applied. The platform aims to reduce the time to onboard new employees, increase staff engagement in the educational process, and improve staff training levels. A unique feature of the product is the ability to conduct practical training in accordance with corporate standards across the company's geography.
Industry
The greatest awareness of integrating XR technologies into technological and business processes has been shown by representatives of the metallurgy, mechanical engineering, and energy sectors. They use these technologies mainly for design and training tasks.
Ритейл
Крупнейшие бренды такие как OZON, Tenth Street Hats, IKEA дают возможность проверить через AR, влезет ли крупная техника в квартиру, создают виртуальную примерку и показывают на экране смартфона виртуальную мебель уже в квартире — это увеличило переход к покупке на 21%. конверсию сайта на 33%, а вовлеченность на 74%.
Медицина и хирургия
Виртуальная реальность и доп. реальность отрывает человека от внешнего мира, позволяет ему сосредоточиться на обучении и дает возможность сколько угодно раз практиковаться и ошибаться. Технология позволяет неопытным специалистам осваивать практику параллельно с теорией, что повышает эффективность обучения и способствует процессу запоминания.
Обучение персонала
Обучение — это направление, в котором виртуальная реальность имеет наиболее эффективное применение. Платформа направлена на сокращение срока введения в должность новых сотрудников, увеличение вовлеченности персонала в образовательный процесс и повышение уровня подготовки персонала. Особенность продукта — возможность проводить практическое обучение в соответствие с корпоративными стандартами по всей географии присутствия компании.
Нефтегазовая отрасль и энергетика
Визуализация технических данных с помощью AR очков сильно облегчает и делает безопасной работу специалистов на производственных объектах. Также более оперативная обработка информации доступна удалённым экспертам для отслеживания алгоритмов работы во избежании ЧП. Так работа персонала становиться эффективнее, безопаснее и быстрее минимум на 15%
Промышленные коммуникации
Соответствующие службы с помощью дополненной реальности имеют возможность увидеть трубы за стеной в уже построенном доме или водоснабжение целого района без необходимости раскапывать землю. Удобно? А теперь представьте сколько такое решение экономит времени и средств
Образование
Технология в образовании все активнее заполняет нишу во многих странах. Многие школы, техникумы и вузы понемногу уходят от традиционных методик обучения, отдавая предпочтение более совершенным методам. Визуализация простых и сложных алгебраических поверхностей — сфер, эллипсоидов, цилиндров, пирамид. Визуализация строения молекул, в химии. Что позволяет лучше понять, как они формируются.
EDUCATIONAL SECTION ABOUT TECHNOLOGY AND BENEFITS
Bri:
What new marketing tools can be applied in my company to increase customer loyalty?
Fizika XR:
Augmented reality is an interactive tool that allows brands to create a virtual copy of your product or even service. You have to agree, it’s fantastic content! No other customer interaction tool can offer anything like it. With augmented reality, we can create almost any experience you need! What could be more powerful than such a tool?
Sam:
I work in the heavy industry sector, what can you offer me?
FIZIKA XR:
A virtual copy of an object or, for example, production, allows working with the model of a future product: testing the operation of the structure, identifying flaws in the design, evaluating ergonomics, and much more. VR simulators make it possible to simulate emergency situations, work out mistakes, and prepare personnel at a virtual enterprise without risking life. These technologies are not just a toy, they bring real economic effect, significantly reducing costs and speeding up work processes.
ALEX:
I want to implement the latest digital tools in my company and use new advertising channels, can you help me?
FIZIKA Xr:
Brand projects (IKEA, KINDER, NIKE, etc.) are brilliant examples of technology use in advertising that take the industry to a new level. We are convinced that in 10-15 years augmented reality will become almost the main means of communication in the urban space, and advertising in services will be part of the ecosystem of online video, banner, and contextual advertising. Have you not seen it yet?
VICTORIA:
We already made a VR/AR project and were disappointed in the technology, why should we try again?
FIZIKA XR:
The development of augmented and virtual reality is a delicate process. We love what we do, and therefore always do it meticulously and qualitatively. Most likely, it was not the technologies that disappointed you, but the quality of your project. You need to try again because XR technologies are the new reality, something without which your business will lag behind tomorrow. Companies striving for market leadership use the most effective tools. A guarantee of quality results is metrics and precise tasks, which our creative department help to set. We do not just take your task, we study the logic and purpose of your project, so that you get exactly what you asked for.
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